The Personality of Our Brand

A few years back at a Real Diaper convention, I had the pleasure of attending a seminar by the then owner of Rockin’ Green Cloth Diaper Detergent Kim Webb.   Her presentation was all about the personality of your brand and how your brand or business represents a personality.  The identity of your brand may be an extension of your own personality or it may be something totally different and even made up like a WWF Wrestling Character.  Either way, it’s important to know what your brand represents and how it presents itself to others.

So what is the brand or personality of Simply Clean Laundry….?

I would say that over our 10 years in business and the brands we have created with Baby Care Diaper Service, Green Clean Linen, and now Simply Clean Laundry Service is one that is very similar to Kathy and I’s personality.  We pride ourselves on consistency, quality, great customer service,and overall value where we let our product and services speak for themselves.  We aren’t super flashy, artistic, or outspoken so you get a very straight forward honest product but one that is hard working and loaded with value.  I think that also shows in where and how we shop.  For example, we love Quick Trip gas stations here in St. Louis.  Why?  Because they are quick, consistent, and offer a great value.  I also tend to like clothing brands like Levi’s, Champion, and New Balance.  Great simple products that aren’t flashy, but they give you long lasting quality.  Our service and consistency is what makes us stand out above the rest.  Sure you could pay more but why?  We’ll go above and beyond and promise a great consistent product.  Try us out today for your residential or commercial laundry.

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